Daniella Marooney

I specialize in design systems, IA, and AI workflows with measurable outcomes.

Lead product designer with 12 years experience turning user problems into intuitive, user-focused solutions.

I align components, data models, and workflows so features work together.

Engineering time cut in half. 98% task accuracy. 47% ARR lift reported across initiatives.

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Case Studies

  • Expel Design System

    Role: Lead designer with engineering partners.

    Platform Cohesion: One component library, tokens, and docs used across products. Uniform patterns for inputs, errors, loading, and states.

    AI: Components and states are AI-ready. Clear prompts, feedback, and retry patterns.

    Impact: 50% faster design cycles. Engineering time cut in half. Zero accessibility violations.

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  • FiscalNote Actions UI Rebuild

    Role: Lead designer across research, IA, interaction, and rollout.

    Platform Cohesion: One Actions workflow used across Profiles, Search, and Reporting. Shared drawer, form fields, validation, and tracking.

    AI: Hooks for predictive suggestions and next-best action scoring.

    Impact: 47% ARR impact projected. High user satisfaction. Less manual tracking.

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  • FiscalNote Data Profile Redesign

    Role: Lead designer for research, IA, interaction, and cross-team alignment.

    Platform Cohesion: Profile object model defines entities, relationships, and versioned history. Uniform field types and display rules applied platform-wide.

    Impact: 98% task accuracy in testing. 40%+ ARR impact projected.

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  • Stratus Spending Plan Workflow

    Role: Product designer for flow design, validation, and success criteria.

    Platform Cohesion: Shared review pattern and progress header used in planning, dashboards, and reports.

    Impact: Clear steps. Fewer errors. Faster plan completion.

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  • ViiMed's CHF Care Plan & Nurse Admin Dashboard

    Role: Product designer for care plan structure, alert thresholds, and task queues.

    Platform Cohesion: Common task list, status chips, and alert tiers reused across patient views.

    Impact: Better outpatient monitoring. Fewer missed escalations.

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  • Stratus User Dashboard Redesign

    Role: Product designer for card system, data groupings, and drill-ins.

    Platform Cohesion: Dashboard cards follow the same component spec as detail pages for parity and speed.

    Impact: One view of income, expenses, savings, and goals. Faster path to action.

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About Me

I taught myself HTML at 10 to build an *NSYNC fan site.

Now I work on complex tools for fintech, policy, security, and healthcare. I focus on design systems, complex workflows, and features that actually get used. I’ve built design systems, led AI projects, and cleaned up messy interfaces more times than I can count.

I specialize in…

  • Design systems

  • Complex workflows

  • AI-integrated features

  • Cross-functional collaboration

My design philosophy

  • Design is a team sport

  • Every screen should have a job

  • Complexity should be hidden, not ignored

  • If users are guessing, you’ve failed

My process

Under the hood, I always go back to the old Double Diamond: I explore the problem space, define what matters, ideate quickly, and validate before refining. I balance speed with clarity. I don’t skip over research or feedback. And I don’t treat handoff like the end of the work.

  • Get context & gather all info

  • Talk to people

  • Map the mess

  • Test early

  • Ship clean

  • Document it

I love and thrive in roles where design, product, and engineering act like one team. I ask questions, act as the voice of the user, share context, and push for clarity when things get muddy.

What I would love for my next role…

I’m looking for an IC role where I can help shape a smart, cohesive AI product. No standalone gimmicks. I want to build something useful that fits into the product naturally and makes people’s lives easier. Fast-paced environments with quick turn arounds

Let me know if the AI team is hiring. Or if *NSYNC needs an app designed for their reunion tour.

Random but relevant things...

I love elephants. Their memory is absurd. They communicate across miles by stomping the ground. My coworkers say I always bring up the elephant in the room. They’re not wrong. If there’s a backend problem no one wants to touch, I’ll call it out and push to solve it.

When I’m not working, I paint, draw, chalk up my driveway, or bullet journal. My paintings and drawings mostly involve landscapes (and elephants) and still life. Sometimes I like them enough to hang them up.