Principal Product Designer, AI + Design Systems

I lead design for two AI products built for financial advisors.

12 years designing complex, regulated software in fintech, cybersecurity, policy, and healthcare.

Nobody wants one more AI app to learn. Their companies already said yes to Claude, ChatGPT, and Gemini. So I design the hub in between: it connects the tools people already use, gathers what they need, and checks it against their industry's rules before it reaches the AI they trust.

I use AI the same way in my own process. I build skills and agents that check every design against our components, patterns, and acceptance criteria, so quality holds as we move faster.

Better experiences
for real people.

Daniella Marooney

2AI products, design lead
50%less engineering time at Expel
98%task accuracy at FiscalNote

Case studies

  • Expel Design System

    Expel · Design Systems · Security

    Unified a fragmented platform into one accessible component system.

  • FiscalNote Actions UI Rebuild

    FiscalNote · AI · Policy

    One Actions workflow across Profiles, Search, and Reporting.

  • FiscalNote Data Profile Redesign

    FiscalNote · AI · Policy

    Turned complex data into an AI-ready profile used platform-wide.

  • Stratus Spending Plan Workflow

    Stratus · Fintech

    Simplified financial planning through guided workflows.

  • ViiMed's CHF Care Plan & Nurse Admin Dashboard

    ViiMed · Healthcare

    Patient monitoring and a nurse admin dashboard.

  • Stratus User Dashboard Redesign

    Stratus · Fintech

    A more actionable dashboard.

  • Parrot AI

    Advisor360° · AI · Fintech

    An AI meeting assistant advisors trust, with every answer sourced.

  • AI Client Communication

    Advisor360° · AI · Fintech

    Password protected. AI that tells advisors what it knows.

How I design with AI

AI drafts. Designers decide.

Design has its own lane

Design changes route to design for review. AI never touches production code.

Foundation first

We wrote the rules AI works from before building features. I built the token naming standards.

Every assumption gets a decision

When AI makes a choice our docs don't cover, a designer approves or rejects it before work ships.

Designers think first

Designers write their own read of a flow before AI generates anything.

Hi, I'm Daniella.

I design complex products, paint (usually elephants), and look for better ways for people and technology to work together.